Audience Profile

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PHOTOGRAPHY AUDIENCE PROFILE SHEET

Viewer’s Name: Frank
Viewer’s Job Title: Mason
Kind of Viewer:
 Primary
 Secondary
Education:
 At least high school diploma
 College Degree
Professional Experience:
 Working Class/Veterans
 Retirees
Personal Characteristics:
 Patriotic, Cares about troubles in country/world
 Hard working
Cultural Characteristics:
 Republican American
 Democratic
Attitude Toward the Photographer:
 Respects him, knows his work
 Has seen his work but doesn’t know much about him
Attitude Toward the Subject:
 Wants to know what’s going on in the War
Skeptical about war
Expectations about the Subject:
 To get small sense of what’s going on in the War
 Better understanding of War
Expectations about the Photograph:
 To see action shots that they can relate to
 Would like to see the efforts going into War
Reasons for Viewing the Photograph:
 Wants to learn more about what’s going on in War
 Cares about current news
*Way of Viewing the Photograph:
 Study it and connect with the photo
 Pass along to another viewer
Viewing Skill:
 Skill level from 1-10 would be about a 5. Doesn’t know too much but knows enough to somewhat study the photo.
 Almost no skill and would like to learn more to obtain skill
Viewer’s Physical Environment:
Alone or with loved one who can share the same values. Somewhere where they can express their feelings and emotions.
With a group of people who share the same values and can discuss.